Meetic’s platform was struggling with an outdated UX/UI, which lacked visual consistency across web and mobile, leading to fragmented interactions and a disjointed user experience. The siloed structure of teams—designers, product managers, and developers working in isolation—resulted in misalignment during handoffs and poor execution of design decisions. Compounding these structural issues, the platform failed to offer a personalized experience, especially for women aged 30-45, who faced dating fatigue and needed more meaningful guidance for deeper connections. To tackle these challenges, I led the strategic redesign of Meetic’s platforms by introducing a more structured, user-centered approach. I helped establish three specialized feature teams—

Discover, Exist, and Interact— each focused on improving key aspects of the user journey, such as personalized onboarding, profile completion, and engaging messaging features. In parallel, we revamped the visual identity with a modern UI featuring playful illustrations and universal hand gestures to improve guidance and approachability. I also spearheaded the development of Meetic’s first scalable design system, hosted on Zeroheight, which ensured consistency across platforms and streamlined collaboration. By facilitating co-design workshops, introducing design reviews, and implementing biweekly demo days, I helped bridge communication gaps and fostered alignment across teams, resulting in a more engaging and intuitive experience for users.