Beyond dates, there is a story. The story of a company driven by the idea that digital could enable true love.
What if we could date people we don’t yet know using the internet? That was Marc Simoncini’s revolutionary idea in 2001 during a dinner with some divorced friends. Since then, Meetic has gone from an innovative French online dating pioneer to the market leader in Europe. Driven by a belief that everyone can find love through online dating, Meetic is committed to finding new, innovative ways to create meaningful connections between singles
Client
Match Group
Year
2019
Creative Lead
Johann Lucchini
UX Designer
Salma Griyech
Illustrator
Marion Deveille
Art Director
Aurélie Radom
The main target is the committed woman
Online dating has created a more challenging environment for women from 30 to 45 who suffer most from dating fatigue, so the priority was to look after them. The more women feel safe and satisfied with their experience with Meetic, the more men follow. These women go for it. These women want the means to find what they are genuinely looking for. Single women are self-confident and decisive. They are also more selective and pragmatic. They are not afraid to search for fewer but better experiences which meet their specific needs.
They feel comfortable with online dating. They are socially aware and don’t feel embarrassed about meeting others online. However, they want to control their love life and the kind of people they want to meet. They also try to put less pressure on their dates, knowing they won’t always go perfectly. But that’s what keeps life interesting! They have a unique vision of love and inspirational dating behaviour we want to celebrate and sustain. We are committed to fighting the fatigue of meaningless connections. This is our promise.
Slow dating. Real love stories.
Give me a hand
Illustrations are a visually powerful tool. They bring emotion into our communication with users. They can often better convey an idea when words fail to do the trick. We chose a colourful, playful, illustrative style with hands as the main characters. This creates a visual dialogue with
the user through universal and straightforward gestures. The hands drive the user journey. They simplify the understanding of the features while adding life and making the interface more playful. Happy moments deserve a beautiful celebration.
Design Principles
Discover, Onboard, Guide
The homepage is designed for easy exploration, featuring intuitive carousels and tooltips for better navigation. Streamlined profile searches save time with a clear interface. Addressing user needs with conversation suggestions based on shared criteria builds confidence in relevance, while highlighting open profiles encourages meaningful interactions.
Interact, Advise, Engage
Enhancing user engagement requires tailored advice for different relationship stages. Features like muting, blocking, and privacy settings allow users to control their messaging experience, leading to better interactions. Personalizing the user experience and showcasing insights can foster deeper connections and authentic relationships.
Exist, Coach, Humanize
Improving profile completion involves providing clear guidance and simplifying jargon. By helping users express their unique charm, we inspire confidence in self-presentation. Humanizing the process transforms it from a mechanical task into an enjoyable experience, fostering genuine connections.
