Overview

A playful and intuitive experience

LCL is a French retail bank with 6.5 million individual and professional customers. This app improves LCL’s brand image as a pioneering bank while differentiating itself from the competition with four dedicated syntheses with flat navigation within each category: checking accounts, cards and bank ceilings, savings accounts, and loan repayments. The new aggregation of external accounts feature compiles different bank accounts into one centralized feed, giving each user a singular channel to check balances, and focuses on the most critical information with a playful and intuitive experience, voted Best French Bank App by clients in 2018, 2019 & 2020 by meilleurebanque.com.

Download the app

The Challenge

Rethink the mobile banking experience through 4 objectives

  • Simplify existing apps while integrating new services to improve the end-to-end user experience.
  • Digitalize 100 % of both bank transactions and contractual issues.
  • Redesign the application to make it elegant and user-friendly.
  • Take a fresh approach to connect clients with this app emotionally.

Design Principles

The user experience is built around three design principles

Keep it simple

This app is more utility than entertainment, meant for repeated daily use, providing value efficiently. Our users' daily core interactions are streamlined and purged of unnecessary clicks and wasted space. We prioritize content to help users focus on core tasks, features, and information by prioritizing them within personalized content and layout.

Prioritize content

Help users focus on core tasks, features, and information by prioritising them within the content and layout.

Bring objects to life through visual design

The goal of visual design in the user interface is to surface to the user cohesively all aspects of the design principles. It’s about personalizing the content addressed to the user according to his context and his expectations. Download the keynote here to see how illustrations and animations are contributing.

Illustration concept
Illustration concept

Design Process

Simplify everyday banking

To design a personalized experience that meets the user’s individual needs, we did user research and interviews with many LCL clients to know their unique perspectives and needs. This way, we defined three principle customer profiles: the insecure, the self-manager, and the investor. Our personas were born through their needs and pain points, empathy maps, and content mapping. After analyzing the bank market between traditional banks and fintech, we did focus groups, prototypes, and guerilla testing to define a new positioning in the French market.

Outcomes & Results

A pleasant, dynamic and unique user experience

  • 1 million downloads in France on each OS
  • 3.7 average rating in both App Store & Google Play
  • 350 000 daily users on each OS
  • Best French Bank App Award by meilleurebanque.com

Beyond the awards, as Lead UI and Motion Designer on this project for one year, I am happy that the app has resonated so well with users. But stay tuned — the team is working on new features to make it even better!

  • Lead UI & Interactive Designer: Aurélie Radom
  • Lead UX Designer: Valérie Koplewicz
  • Design Strategist: Valentina Pedrazzini
  • Product Manager: Victor Megnin
  • Project Director: Elodie Randon